SEO
What is SEO?
Search Engine Optimization often also related to Search Engine Management is a process of creating enough buzz for a company, product or website in order to rank highly on search results on Google (or Bing). The entire process involves creating & managing an ecosystem in which keywords are leveraged against post interaction and visibility in order to successfully navigate to the top of Google’s algorithm.
The term SEO seems to be something which has been coming up a lot, and yet it is not understood completely by the masses. We are all using these tiny supercomputers in our pockets to search for and to connect with the world around us through the world wide web. But, what does that mean for a company? And how do you get ahead in a digital footprint world? This is exactly what SEO takes into consideration. Which moves - posts, blogs, likes, shares, mentions are going to push your company (or the company in question) ahead on Google Search; Google Maps, and various other directories online. These directories could be whatever is pervasive or trending in society or even in a particular region or area.
For brevity, we will explain it like this: How can I get in front of my prospective customer when they type in keywords which sound like they are interested in buying a product or service I sell? Because this is how people buy ... they research on their phones and tablets, on their laptops and desktops, and they usually look at reviews or google inquiries to get to the top-selling retailers of said product.