About Building Products Digest (BPD):
Building Products Digest is a leading publication on construction and building materials. It serves as a valuable resource for professionals in the field, offering insights, trends, and analysis crucial for informed decision-making.
About The Merchant Magazine:
The Merchant Magazine, another publication under the 526 Media Group, caters to retail and merchant services professionals. It provides essential information on topics like e-commerce, payment processing, and retail technology.
My Role as Director of Digital Marketing:**
In my role as Director of Digital Marketing at 526 Media Group, I had the privilege of leading a transformative project that significantly impacted these publications. Here's what I achieved:
In my role as Director of Digital Marketing at 526 Media Group, I had the privilege of leading a transformative project that significantly impacted these publications. Here's what I achieved:
1. CMS Migration: I led the migration of three out of the five 526 Media Group publications, including BPD and The Merchant Magazine, to Ghost Pro, an advanced Content Management System (CMS). This transition streamlined content management and improved efficiency.
2. New Theme Implementation: I oversaw the design and implementation of a fresh, visually appealing theme for the publications: the new theme enhanced aesthetics and improved user navigation and interaction.
3. Workflow Enhancement: I worked diligently to optimize the editorial workflow within the publications, making content creation, editing, and publishing processes more efficient and collaborative.
The Impact:
The outcomes of this project were truly remarkable:
Enhanced User Experience: Readers now enjoy a more engaging and user-friendly website, leading to increased engagement and longer visit durations.
Improved Content Management:** The migration to Ghost Pro simplified content management, enabling the editorial team to create, edit, and publish content seamlessly.
Modernized Digital Presence: The new themes and workflows modernized the publications' digital presence, aligning them with industry standards and trends.
Increased Efficiency: Workflow optimization reduced bottlenecks, allowing the editorial team to work more efficiently.
This project is a testament to my skills and contributions in the field of digital marketing and publication management. I invite you to explore the details of this accomplishment and other aspects of my portfolio to get a comprehensive view of my expertise.
Thank you for visiting my portfolio, and please feel free to reach out for any inquiries or collaborations. I'm looking forward to connecting with you!